Research on dynamic mechanism of cross-border e-commerce ecosystem evolution
The popularization of information technology and the improvement of global commercial infrastructure, such as finance, communication, and logistics, have facilitated the flourishing development of cross-border e-commerce. Tens of thousands of different types of participants, including cross-border e-commerce platforms, manufacturers, distributors, and logistics service providers, have formed a cross-border e-commerce ecosystem similar to a natural ecological system. This study attempts to explore the driving mechanisms that promote the evolution of cross-border e-commerce ecosystem from its inception to maturity, and provide references for relevant research and practice. Based on a review of literature and practical experience of cross-border e-commerce enterprises, this study selected the driving mechanisms of the evolution of the cross-border e-commerce ecosystem as the research object. Based on theories such as transaction cost theory, industry chain theory, self-organization theory, and symbiosis theory, and using normative analysis, the driving mechanisms of the evolution of the cross-border e-commerce ecosystem are summarized as follows: rule mechanism, contract mechanism, self-organization mechanism, collaborative mechanism, profit distribution mechanism, competition mechanism, innovation mechanism, and cooperation mechanism. This provides a theoretical framework for case verification in later sections. Based on the theoretical framework and combined with the case study of AliExpress, a typical practice of constructing the cross-border e-commerce ecosystem, this study proved that the driving mechanisms generate power and drive the AliExpress ecosystem to evolve, further demonstrating the objectivity of the theoretical model.
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